In late 2016, AdMedia conducted its 23rd annual survey of senior executives at leading marketing services, media and related technology companies for their take on industry mergers and acquisitions prospects in 2017.
The report reveals the viewpoints of buyers and sellers regarding 2017 M&A activity, valuation expectations, advertising spending and key trends affecting all industry participants.
Respondents reported that M&A activity in 2016 remained strong. Likewise, respondents expect this high level of activity to continue in 2017, both with strategic buyers and increasingly with financial (e.g., private equity) buyers. Digital services, such as programmatic, data/analytics and social, continue to generate strong interest and are viewed as disruptive. This year, however, experiential marketing also appears to be more in demand, which is perhaps reflective of the increasingly blurred lines between digital and traditional, with all marketing services truly complementing and leveraging each other.
To read about respondents’ views on these topics and other findings, click here for the complete report ─ 2017 Mergers and Acquisitions Prospects for Marketing Services, Media and Related Technology Firms.