About Us

Overview
History

AdMedia Partners is a leading independent M&A advisor to digital and traditional marketing and media businesses. Founded in 1990 and located in New York, we have completed over 250 transactions worth over $12 billion.

AdMedia's managing directors are among the most experienced financial advisors in the industry. For more than 25 years, AdMedia has brought high-level financial advisory expertise and industry-focused operating knowledge to its clients in hundreds of transactions, making us one of the top boutique M&A advisory firms. Our blend of experience means we speak the same language and have shared backgrounds with the clients we serve.

AdMedia is the market leader in executing marketing communications transactions, having completed 135 deals in Advertising/Marketing Services, Digital Agencies, Consulting/Market Research, Healthcare Marketing, Corporate Communications, Media Agencies and Direct/Database Marketing/CRM.

AdMedia Partners was established in 1990 as the first financial advisory firm focused exclusively on advertising and media companies. From inception, the senior team included both people with traditional transactional expertise and others with industry-focused operating knowledge. The founders had a strong belief that this combination of talents would enable AdMedia to achieve superior results for its clients.

During his tenure at AdMedia, founding partner Abbott Jones advised the owners of many of the best-known independent agencies and holding companies in the U.S., representing them in transactions and advising them on strategic issues. Prior to AdMedia, Abe was president and chief operating officer of Foote Cone & Belding Communications, which was one of the largest advertising agencies in the world during his tenure.

As AdMedia grew, it expanded its expertise by adding new, highly-qualified managing directors who covered additional, related industry sectors including marketing services and related Internet and interactive marketing and media companies.

Greg Smith joined in 1997, strengthening the firm's industry and transactional expertise. Prior to joining AdMedia, Greg was managing director and head of the media and technology group at Dean Witter, responsible for all technology, communications, and media business. Greg spent 10 years with Dean Witter and worked for seven years providing financial advisory services to technology companies at E. F. Hutton and Dillon, Read & Co., Inc.

In 1999, Seth Alpert joined the partnership to spearhead the firm's Internet and related interactive practices. Seth has over 25 years' experience in the media and computer industries and is a recognized electronic publishing visionary. His extensive background includes a series of senior editorial and management positions at Ziff Communications Company, the design and development of early and innovative online service ZiffNet, and the conception, development and management of Ziff's Computer Library CD-ROM publishing division.

The partnership strengthened its marketing communications practice with the addition of Oliver Schweitzer. Oliver's prior career at Ogilvy & Mather has parlayed into dozens of transactions in the areas of advertising, public relations, direct marketing/CRM, consulting, healthcare marketing, sales promotion and interactive marketing.

Adam Birnbaum joined AdMedia in 2013 with over 25 years of experience in investment banking, M&A, capital markets, restructuring and private placement. His experience has ranged from working with early stage companies seeking growth capital to some of the largest capital markets transactions ever completed on Wall Street, including Kraft's 2001 IPO. Throughout his career, Adam has worked on over 80 transactions in excess of $10 billion in value.

In 2014, Mike Mortell joined AdMedia with over 24 years of experience in investment banking, M&A, IPOs, private equity & debt capital, and restructurings. During his career, Mike was managing director and group head of the private equity financing group at Prudential Securities, as well as co-founder of an independent investment bank and consulting firm. Mike has worked on over 60 transactions with over $3 billion in value in a variety of industries.

AdMedia has published its highly regarded Surveys on Advertising/Marketing and Media M&A since 1994.

Today, AdMedia is one of the leading M&A firms for marketing, media and related technology businesses.  We have completed over 250 transactions worth over $12 billion.