Though the findings of AdMedia's Merger and Acquisition Prospects for Advertising, Marketing Services and Internet Marketing Firms suggest 2009 will be a difficult year for M&A, two-thirds of the executives surveyed expect their companies to take a variety of M&A-related steps during the year ahead. Respondents are convinced that the downturn is certain to create unique opportunities for buyers and sellers. Some companies will seek consolidation or strategic partners, while others will try to find game-changing acquisitions that have potential to redraw the agency landscape.
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AdMedia shares the findings of its 15th annual survey of senior executives at leading media companies. Not surprisingly, most respondents expect M&A activity to be considerably reduced from 2008. Strategic buyers, who rely less on debt to complete a transaction than financial buyers, will have much less competition for deals. In fact, a solid majority of media executives surveyed (63%) expects to complete an acquisition in 2009 due to the number of attractive buying opportunities in the market.
Click here for a downloadable copy of the survey.