Media, Marketing Services and Digital Marketing Industry Survey

Industry Survey

For 17 years, AdMedia Partners has surveyed industry executives and investors at top media, marketing services and information businesses. The resulting report provides insight into what buyers and sellers think about valuations, expectations for M&A activity and key industry trends. This year AdMedia combined previously separate marketing services and media surveys into one report, a change reflective of the industries' convergence.

2010 Prospects for Media, Marketing Services and Digital Media Mergers and Acquisitions

Read about respondents' views on 2010 valuations, expectations for M&A activity and key trends affecting media, marketing services and information businesses.

Themes that emerge from this year's survey include:

M&A activity is expected to rebound as buyers are faced with a wide array of acquisition opportunities and look to use excess cash.

Differing views of executives show more optimism in marketing services than media, perhaps a reflection of digital media's continuing disruption of the industry.

Evolving mobile and social media/ marketing offerings are considered to be important growth opportunities in 2010.

Potential capital gains tax increase may be a catalyst for sellers to go to market in 2010.

Click here for a downloadable copy of the survey.