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For 19 years, AdMedia Partners has surveyed senior executives at leading content, marketing services and marketing technology companies, for their take on prospects for industry mergers and acquisitions in the coming year. The resulting report provides insight into what buyers and sellers think about valuations, expectations for M&A activity and key industry trends.
2013 Mergers and Acquisitions Prospects for Media, Marketing Services and Related Technology Firms

Our latest report reveals the viewpoints of buyers and sellers regarding 2013 valuations, advertising spending, M&A activity and key trends affecting all industry participants, such as the changing nature of content delivery, consumption and monetization.

As we head into 2013, there appears to be a general sense of optimism about the advertising, marketing services and media industries−with expectations for a corresponding healthy M&A environment. The overall outlook is optimistic but sober, signaling strong levels of M&A activity during 2012 will continue into 2013, but with a moderation of interest in "hot" areas such as mobile, analytics, social and digital media. Nonetheless, mobile in particular remains a driving force in marketing and media.

Read about respondents' views on 2013 valuations, expectations for M&A activity and key trends affecting content, marketing services and marketing technology companies.

For more details on the findings, click here for a downloadable copy of the survey.