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In late 2014, AdMedia Partners, Inc. conducted its twenty-first annual survey of senior executives at leading marketing services, media and related technology companies for their take on industry mergers and acquisitions prospects in the coming year.
2015 Mergers and Acquisitions Prospects for Marketing Services, Media and Related Technology Firms

Our latest report reveals the viewpoints of buyers and sellers regarding M&A activity, valuation expectations, advertising spending and key trends affecting all industry participants.

As we head into 2015, there seems to be a positive outlook for M&A in marketing services, media and related technology industries, driven in particular by digital and data. Expectations for M&A activity in 2015 were overall up, with similar to slightly higher valuation levels to 2014. However, many respondents viewed valuations as fair for both sides: a good time for sellers to achieve liquidity, and a good time for buyers to acquire strategic and growing assets in a favorable financial environment.

To read about respondents' views on these topics and other findings, click here for the complete report ─ 2015 Mergers and Acquisitions Prospects for Marketing Services, Media and Related Technology Firms.