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In late 2013, AdMedia Partners, Inc. conducted its twentieth annual survey of senior executives at leading marketing services, media and related technology companies for their take on industry mergers and acquisitions prospects in the coming year.
2014 Mergers and Acquisitions Prospects for Marketing Services, Media and Related Technology Firms

Our latest report reveals the viewpoints of buyers and sellers regarding 2014 valuations, advertising spending, M&A activity and key trends affecting all industry participants.

As we head into 2014, there appears to be a general sense of optimism about the advertising, marketing services and media industries − with expectations for a corresponding healthy M&A environment. The overall outlook on M&A is optimistic, with meaningful interest on the part of sellers and companies looking for growth capital. Unsurprisingly, sectors that are associated with industry change and disruption tend to command the most interest as areas for expansion and acquisition. The four sectors of greatest interest are analytics, social marketing, digital agencies and mobile marketing.

To read about respondents' views on these topics and other findings, click here for the complete report − 2014 Merger and Acquisition Prospects for Marketing Services, Media and Related Technology Firms.