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Industry Survey

In late 2015, AdMedia Partners, Inc. conducted its 22nd annual survey of senior executives at leading marketing services, media and related technology companies for their take on industry mergers and acquisitions prospects in 2016.

Respondents have a generally positive outlook for M&A in marketing services, media and related technology industries, particularly for digital, analytics and social media businesses. Sellers appear to be more eager than they were last year, with consistent buyer interest. Perhaps due to the recent volume and valuation of deals in the market, it appears more sellers are interested in completing a transaction in the year ahead.

For the first time in well over a decade, the percentage of respondents who would advise buyers to act now and the percentage that would advise sellers to act now is identical. This likely reflects a belief that buyers should act while rates remain low and sellers should take advantage of strong current valuations.

To read about respondents’ views on these topics and other findings, click here for the complete report ─ 2016 Mergers and Acquisitions Prospects for Marketing Services, Media and Related Technology Firms.


2016 Survey cover