The company was established in 1990 as the first financial advisory firm focused exclusively on advertising and media companies. From inception, the senior team included both people with traditional transactional expertise and others with industry-focused operating knowledge. The founders had a strong belief that this combination of talents would enable AdMedia to achieve superior results for its clients. As the firm grew, it expanded its expertise by adding new, highly-qualified managing directors who covered additional, related industry sectors including marketing services and related Internet and interactive marketing and media companies.

Greg Smith joined in 1997, strengthening the firm's industry and transactional expertise. Prior to joining AdMedia, Mr. Smith was managing director and head of the media and technology group at Dean Witter, responsible for all technology, communications, and media business. Mr. Smith spent 10 years with Dean Witter and worked for seven years providing financial advisory services to technology companies at E. F. Hutton and Dillon, Read & Co., Inc.

In 1999, Seth Alpert joined the partnership to spearhead the firm's Internet and related interactive practices. Mr. Alpert has over 20 years' experience in the media and computer industries and is a recognized electronic publishing visionary. His extensive background includes a series of senior editorial and management positions at Ziff Communications Company, the design and development of early and innovative online service ZiffNet, and the conception, development and management of Ziff's Computer Library CD-ROM publishing division.

The partnership strengthened its marketing communications practice with the addition of Oliver Schweitzer. Mr. Schweitzer's prior career at Ogilvy & Mather has parlayed into dozens of transactions in the areas of advertising, public relations, direct marketing/CRM, consulting, healthcare marketing, sales promotion and interactive marketing.

In 2006, Andy Schoder joined AdMedia with over twenty years of investment banking, capital markets, strategy and operating experience. Mr. Schoder was previously a managing director at Morgan Stanley where he served as head of the strategic planning group and worked on a broad array of strategic initiatives, acquisitions, divestitures, and investments in technology-related businesses. In his career, Mr. Schoder has worked on over 100 transactions totaling $20 billion in value.

AdMedia's leadership position in the interactive, marketing services and information industries was solidified by the 2007 addition of Frank Connolly. Mr. Connolly brought insight, contacts, and a background as a respected senior finance executive. His previous career included positions as executive vice president and chief financial officer of Harris Interactive Inc. and chief financial officer for Modem Media Inc., where he was instrumental in the 2004 sale of Modem to Digitas.

2007 also saw Michael Parker's appointment to head the firm's business-to-business practice. Leveraging 29 years of industry knowledge and an extensive publishing background emphasizing digital media development, Mr. Parker's range of experience includes positions as the founder of a custom publishing business, president of Adweek, and president of the marketing/media & design group at VNU (now Nielsen Business Media).

AdMedia has published its highly regarded Surveys on Advertising/Marketing and Media M&A since 1994.

Today, AdMedia is one of the leading M&A firms for digital and traditional media, marketing and information businesses.